Meta Ads — built into LMS Campus

Launch ads, capture verified leads, and start follow-up from one place

Run Facebook & Instagram ads from inside your LMS. Describe the batch you want to fill in one line — AI writes the ad. Every enquiry lands in your CRM with the campaign attached, ready for the first WhatsApp message.

No marketing expert needed Your own ad account & card Nothing spends without your approval
yourinstitute.lmscampus.com/marketing

Marketing

Last 30 days · all platforms
Sync New campaign
Ad spend ₹1,24,500 Your own account
Leads captured 386 Live into Enquiries
Cost per lead ₹323 18% vs. last month
Admissions 24 ₹9.6L collected
Campaign Status Spend Leads Cost / lead Last 7 days
Full Stack — Weekend BatchHyderabad · Instant form Live ₹52,400 168 ₹312
Data Science — EveningHyderabad · Click-to-WhatsApp Live ₹41,800 121 ₹345
Spoken English — OnlineTamil Nadu · Instant form Paused ₹30,300 97 ₹312
Facebook & InstagramOne connect, both platforms
AI writes the adCopy, audience & budget
Leads → CRMIn seconds, auto-assigned
The pain point

Getting admissions is a marketing problem. Your software has never helped with it.

Every institute we meet runs the same broken relay: an agency writes the ad, Ads Manager runs it, someone downloads a spreadsheet, and by the time a counsellor calls, the student has already joined somewhere else.

3 tools

Nothing joins up

An agency for the creative, Ads Manager for the campaign, a spreadsheet for the leads. Three logins, three versions of the truth, and no one owns the middle.

Hours lost

Leads go cold in a CSV

When leads arrive as a daily export, the gap between someone tapping Submit and a counsellor dialling is measured in hours. That gap is where admissions are lost.

₹0

Ads Manager cannot see revenue

It can tell you a lead cost ₹312. It has never heard of the admission, the fee plan or the ₹45,000 that student actually paid — so nobody can say which ad was worth repeating.

Today

Agency, Ads Manager, spreadsheet

  • Two to three days and a retainer for one ad
  • Lead forms built in a tool your team never opens
  • Leads downloaded, re-typed, sometimes never imported
  • Counsellors assigned by hand, from a spreadsheet
  • Nobody can tell you which campaign paid for itself
With LMS Campus

One sentence, one screen

  • Describe the batch — AI drafts the whole campaign
  • Lead form drafted with it, from your real courses
  • Verified leads land in Enquiries within seconds
  • Auto-assigned to a counsellor, tagged with the campaign
  • Spend reported against the fees it actually produced
The workflow

From one sentence to a live campaign — in about five minutes

Five steps, all inside the platform your team already uses every day. No new logins, no new tool for anyone to learn.

1Describe it

Tell it what you want, in your own words

One field. Write the way you would brief a colleague — the batch, the course, the city, who it is for. There is no campaign structure to choose, no objective to guess at, no bidding strategy to get wrong.

  • No Ads Manager vocabulary anywhere on the screen
  • Example briefs to start from, if you are staring at a blank box
  • It already knows your courses, fees, durations and brand name
Draft with AIStep 1 of 3
Describe your campaign

New weekend Full Stack batch starting 15 September in Hyderabad. For working professionals with 1–3 years experience. EMI available.

Recommended model Draft campaign
Fill 30 seats for our NEET repeaters batch in Kota Promote the online Spoken English course across Tamil Nadu
2AI drafts it

The whole campaign comes back filled in — and editable

Not just a headline. The AI chooses the goal and where the ad should send people, writes the primary text and headline within Meta’s character limits, proposes the cities and interests, drafts the lead form questions and suggests a daily budget that fits your ceiling.

  • Cities and interests are matched against Meta’s real targeting catalogue — free text that Meta would silently ignore never reaches your ad
  • The draft is validated before you see it, so it does not arrive showing three errors
  • Every single field stays editable — change a word, a city or the budget and the previews update
Because it knows your catalogue, it writes “12-week weekend batch, ₹45,000, starts 15 September” — not “our excellent programme”.
Campaign draftReady to review
Goal & destination AI Admissions → Instant lead form
Primary text AI Weekends only. Full Stack Developer batch starts 15 September in Hyderabad — built for working professionals. EMI available.
Audience AI 22–34 · Hyderabad + 25 km Software engineering Web development Career growth
Daily budget AI ₹1,200 / day · 15 Sep – 30 Sep
Runs as & pays You choose — never the AI
3You approve

Nothing goes live by accident

You see the ad exactly as it will appear on Facebook, Instagram and in Stories before anything is published. When you press Publish, every campaign is created paused — and a second, separate confirmation showing the real budget total is what actually starts the spend.

  • Live previews for each placement, updated as you type
  • Created paused, always — publishing and spending are two different actions
  • Pause, resume or change the budget later without leaving the LMS
Confirm & start spendingSecond confirmation
This will start spending real money

The campaign was created paused. Activating it charges your own Meta ad account.

Daily budget₹1,200
Runs for16 days
Pays fromNova Tech Academy Ads
Maximum total spend₹19,200
Keep paused Yes, start the campaign

You can pause it again at any time from the campaigns list.

4Leads arrive

Every lead lands in your CRM, already verified

Someone taps Sign Up on Instagram. The form opens inside the app with their details already filled in from their own Meta profile. Seconds later that person is an Enquiry in your LMS — assigned to a counsellor, tagged with the campaign, ad and form that produced them.

  • No export, no import, no overnight sync
  • Duplicate submissions are recognised, not re-created
  • Meta’s own test leads are marked as tests, never handed to a counsellor
NT Nova Tech AcademySponsored ·

Weekends only. Full Stack Developer batch starts 15 September in Hyderabad. EMI available.

Instant formBook your free demo class Sign Up
Submitted — pre-filled from their profile
Enquiries — new lead 3 seconds ago
AR
Aarav Reddy
+91 98765 43210 Verified
Full Stack Developer · Hyderabad
Instagram Lead Ad FS Weekend · Sep Assigned to Priya
Call Book demo
5Follow up & enrol

Follow-up starts on the same screen the lead landed on

No copying a number into a phone. Message on WhatsApp, log the call, book the demo class, move the stage, convert to a student and raise the fee plan — all in the CRM your counsellors already work in, with the campaign still attached the whole way through.

  • Two-way WhatsApp inbox with templates and automated reminders
  • Assignment rules, follow-up reminders and a pipeline your managers can see
  • One click from enquiry to enrolled student, batch and fee plan
Pipeline — from Meta AdsThis week
AR Aarav ReddyInstagram · FS Weekend · 3s ago New
SK Sneha KulkarniFacebook · Data Science · Demo booked Fri Demo
MV Mohit VarmaInstagram · FS Weekend · ₹45,000 · EMI Enrolled
PN Priyanka NairInstagram · Spoken English · Follow up Mon Contacted
AI-written ads

You do not need a digital marketing expert

The reason institutes hire an agency is not the budget — it is that nobody on staff knows what an objective, an ad set or a lookalike audience is. So we removed all of it. You write a sentence; the AI does the marketing.

Describe your campaign

Fill 30 seats for our NEET repeaters batch in Kota. Parents decide, so speak to them.

Recommended model Draft campaign
GoalDemo class registrations
DestinationInstant lead form
Speaks toParents, 38–55, Kota
HeadlineRepeater batch — 30 seats
Lead formName, phone, student class
Suggested budget₹900 / day · 14 days
Validated before you see it Every field editable

It knows your institute

Your brand name, your real course catalogue with fees and durations, the lead forms you have already built and today’s date are all in the brief. That is why it writes “12-week weekend batch, ₹45,000, starts 15 September” instead of something a template could have produced.

It picks the mechanism, not just the words

It chooses the goal and where the ad sends people — instant form, WhatsApp or your website — because that pair is what decides how Meta optimises the campaign. Someone who does not know a lead form from a landing page is exactly who should not have to choose.

Two things the AI is never allowed to choose

Everything else on a campaign is a judgement you can correct by reading the screen. These two are not:

  • Which Page the ad runs as — that decides whose brand appears.
  • Which ad account pays — that decides whose card is charged, and it is unrecoverable once spent.
Where your ad appears

One brief. Facebook, Instagram, Reels and Stories.

Write it once and see exactly how it will look in each placement before you publish. Shorten a headline for one and the others update with it.

NT Nova Tech AcademySponsored ·

Weekends only. Full Stack Developer batch starts 15 September in Hyderabad. EMI available.

Starts 15 Sep

Full Stack Developer
Weekend Batch

12 weeks · Hyderabad · Placement support

Instant formBook a free demo class Sign Up
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The workhorse. Best reach per rupee for parents and career-changers.

NT novatechacademySponsored
30 seats only

Learn to code
on weekends

Keep your job. Build a portfolio. Get placed.

EMI available Live classes Hyderabad
Instant formApply for the September batch Apply Now
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Instagram Feed & Reels

Where 18–28 year olds actually are. Square and vertical crops handled for you.

NT
novatechacademy
Sponsored
Batch starts 15 Sep

Full Stack.
Weekends only.

12 weeks · Hyderabad · EMI available · Placement support

Sign Up Form opens inside Instagram
Stories & Reels (9:16)

Full-screen and cheap. The placement most institutes never bother to design for.

Where the tap goes

Three destinations — and two of them need no website at all

Instant lead form

The form opens inside Facebook or Instagram with the name, email and phone already filled in from the person’s profile. Highest completion rate of the three, and the lead reaches your Enquiries automatically.

Recommended for most institutes

WhatsApp conversation

The tap opens a chat with your number, pre-filled with the course they were looking at. It lands in the same two-way WhatsApp inbox your counsellors already use — a conversation, not a row in a list.

No website needed

A page on your website

Send people to a course page you own — including the one LMS Campus builds for you — with campaign tracking carried through, so the enquiry that arrives still knows which ad it came from.

If you have a page worth landing on
Verified leads

Why these leads are actually reachable

A web form makes people type their phone number on a phone keyboard, so a share of every batch of leads is unreachable before anyone even dials. A Meta instant form does not ask them to type it at all.

NT Nova Tech Academy
Book your free demo class

Full Stack Developer — weekend batch, Hyderabad. Starts 15 September.

Aarav Reddy
+91 98765 43210
Weekend mornings
Details filled in from your Meta profile. Review before submitting.
Submit

Pre-filled by Meta. Mapped by you. In the CRM in seconds.

Nothing to mistype

Name, phone and email come from the person’s own Meta profile. No transposed digits, no gmial.com, no half-finished forms abandoned on a slow page.

Your own questions, mapped once

Add the questions that matter to you — preferred branch, timing, current qualification — and point each answer at a field on the Enquiry. Standard fields are understood automatically.

Seconds, not a daily export

Meta notifies us the moment the form is submitted. The Enquiry is created, assigned by your rule and tagged with its campaign before the person has put their phone down.

Duplicates and test leads handled

The same person submitting twice is recognised rather than duplicated, and Meta’s own test submissions are logged as tests — a counsellor never wastes a call on one.

Spend vs. fees

The question Ads Manager can never answer

Meta can tell you 386 leads cost ₹1,24,500. It cannot tell you that 24 of them enrolled and paid ₹9.6 lakh — because it does not know who enrolled. We do: the lead became an enquiry, the enquiry became a student, and the student paid.

Campaign performance — joined to admissions Last 30 days
Campaign Spend Leads Cost / lead Admissions Fees collected Return
Full Stack — WeekendHyderabad ₹52,400 168 ₹312 12 ₹4,80,000 9.2×
Data Science — EveningHyderabad ₹41,800 121 ₹345 7 ₹3,15,000 7.5×
Spoken English — OnlineTamil Nadu ₹30,300 97 ₹312 5 ₹1,65,000 5.4×
All campaigns ₹1,24,500 386 ₹323 24 ₹9,60,000 7.7×
Illustrative figures. What matters is the shape of the row: because the enquiry, the admission and the fee payment all live in the same system, spend can be reported against the money it actually produced — not against a click.

Attribution that survives the funnel

The campaign, ad and form ride along on the enquiry, through the demo class and the admission, all the way to the fee receipt.

Compare like with like

Facebook, Instagram and Google campaigns in one table, measured the same way — by admissions, not by platform-specific “results”.

Repeat what worked

Duplicate the campaign that produced admissions, change the city or the batch date, and run it again next month.

Time and effort saved

What actually changes on Monday morning

Not a productivity claim — a list of the steps that stop existing.

Step
Agency + Ads Manager + spreadsheet
With LMS Campus
Writing the ad and creative
2–3 days, briefing and revisions
One sentence, drafted in seconds
Building the lead form
A separate tool, questions typed twice
Drafted with the campaign, editable
Choosing audience, cities and budget
Guesswork, or a retainer
Proposed and validated, yours to change
Getting leads to your counsellors
CSV download, re-typed into the CRM
In Enquiries within seconds
Assigning who calls whom
Manual, from a shared sheet
Automatic, by your own rule
Knowing which ad was worth it
Two dashboards and an opinion
One row: spend → leads → fees
End to end
Days · three tools · a retainer
Minutes · one screen · your own spend
Safety & control

Your money, your account, your decision

Advertising is the one place in an LMS where a bug costs cash rather than time. Every part of this is built on that assumption.

Your own ad account

You connect the Facebook Page and ad account your institute already controls. Meta bills your card directly. We never pool ad accounts, never front the money and never take a cut of ad spend.

Created paused, always

Publishing and spending are two different actions. Everything is created paused, and a second confirmation showing the real budget total is what starts the campaign.

AI drafts, never publishes

The AI fills in a form. It cannot press Publish, it cannot choose the Page the ad runs as, and it cannot choose which account pays. A bad draft costs you an edit, not a rupee.

Permissions you can read

Connecting takes about five minutes and asks only for what lead capture needs. Nothing is uploaded to Meta about your existing students unless you deliberately build a retargeting audience.

Google Ads works the same way

The same brief can run as a Google Search campaign from the same screen, against your own Google Ads account — and lands in the same table beside your Meta campaigns, measured by admissions rather than clicks.

FAQ

Questions institutes ask us first

No. You describe the batch you want to fill in one sentence, and the AI writes the ad copy, chooses the goal and destination, proposes the audience and cities, drafts the lead form and suggests a daily budget. Everything lands in an editable form for you to review before anything is published — so you keep the judgement and skip the vocabulary.

Your own, on both counts. You connect the Facebook Page and ad account your institute already controls, and Meta charges your card directly. LMS Campus never pools ad accounts, never fronts the money and never takes a percentage of ad spend. This is also Meta's own rule — a business must advertise from a Business Manager it controls.

No. The AI only fills in the composer's fields. Every campaign is created paused, and a second explicit confirmation showing the real budget total is what actually starts the spend. The AI is also never allowed to choose which Page the ad runs as or which ad account pays — those decide whose brand appears and whose card is charged, so they stay human decisions.

No. The default destination is an instant lead form that opens inside Facebook or Instagram, and you can also send people straight into a WhatsApp conversation with your number. A page on your website is a third option if you already have one worth landing on — and LMS Campus can build you that site too.

Straight into your Enquiries list, usually within a few seconds of the form being submitted. Each lead is auto-assigned to a counsellor by your chosen rule and tagged with the campaign, ad and form that produced it. There is no CSV export, no import step and no overnight sync.

Because a Meta instant form pre-fills name, email and phone number from the person's own profile instead of asking them to type it on a phone keyboard. That removes the mistyped digits and throwaway addresses that make a share of every batch of ordinary web-form leads unreachable before anyone dials.

Yes. Build the form inside LMS Campus with your own questions — preferred branch, timing, current qualification — and map each answer to a field on the Enquiry once. Standard questions such as name, email, phone and city are understood automatically. One thing worth knowing up front: a published Meta form cannot be edited by anyone, including inside Meta's own Ads Manager, so saving changes to a live form creates a new version.

Yes, and it is the main reason to run ads here rather than in Ads Manager. Because the same platform holds the enquiry, the demo class, the admission and the fee payment, it can report spend against the fees each campaign actually produced. A standalone ads tool can never answer that question, because it never learns who enrolled.

Very. Connect the same Facebook Page your agency advertises from and their lead ads start flowing into your CRM within seconds, assigned and tagged, with attribution all the way through to fees collected. Many institutes start there and move campaign creation in-house once they see what a campaign actually costs to produce.

Lead capture — connecting your Pages so every Facebook and Instagram lead lands in Enquiries — is a five-minute setup and is included with the Lead Capture feature on your plan. Campaign creation and publishing is enabled per institute as Meta completes review of our advertising permissions, so talk to us and we will tell you exactly where your account stands and switch it on as soon as it clears. Call +91 70750 23250 or book a demo below.

Stop losing leads between three tools

Launch the ad, capture the lead, make the call and count the fees — in one platform. Start free, or let us walk you through it on your own courses.

No credit card required • Setup in minutes • +91 70750 23250

Get started

See it on your own courses

Tell us which batch you are trying to fill and we will draft a real campaign for it on a call — copy, audience, budget and lead form — so you can judge it on your own admissions, not a demo account.

+91 70750 23250Sales & enquiries
14-day free trialFull platform, no card required
Guided onboardingWe help you connect your Page and run the first campaign